ARROJO expo Chicago

The Hair Nerds are headed to ABS Chicago!  While we weren’t originally planning on attending .. we booked flights as soon as we saw the ARROJO Expo announcement.   We love education and products at shows, but our favorite part of a hair show is truly the hairdresser community coming together.

“Weʼre bringing something new to Chicagoʼs beauty weekender,” says Nick Arrojo. “So many stylists and business owners go to ABS. Yet, there isn’t a ubiquitous event for them, post show. Weʼre taking the mantle by creating something that will energize, educate and inspire. We want to share good times with like-minded people. So, in the Windy Cityʼs most historic music venue, weʼre putting on an event with DJs and partying, combined with demonstrations, and a trailblazing runway presentation of our latest trend direction.”

So let us get this straight… there will be demos, a runway show, amazing DJ, AND we get to party with our favorite hairdressers?



Just when we thought the event couldn’t get any better, our friends at sponsored a pretty sweet addition.  We will let co-founder, Gerard Scarpaci, explain…


Making Expo extra special is the DJ set by legendary paragon of house music, Derrick Carter. A Chicago native, Derrick is an international figure on the underground; for more than twenty years his eclectic, disco-tinged wheel spinning has changed lives, transformed cultures, and left nightclubs around the globe with dancing room only.

I am personally so proud and exited for Hairbrained to host Derrick, as a teenager my passion was DJing, I believe this is where I learned to respect what it takes to master a craft…passion,perseverance and practice(lots of it) To be able to sponsor a Legendary DJ like Derrick Carter to rock a room full of hairdressers is a dream come true!

This EXPO will be a breath of fresh air, during ABS weekend,creative, stylist-centric and filled with modern fashion forward hair and inspiration.


Gerard also mentioned that  members will receive VIP treatment.  Like you needed another reason to sign up for hb…


ARROJO expo Chicago, March 10, 2013 from 8pm till late. Ages 18+ only. Location: Park West Music Venue, 322 West Armitage Avenue (between Orleans St & Ogden Ave), Lincoln Park, Chicago, Il 60614