ISSE Long Beach, Jan. 26-28, 2013; Long Beach Convention Center

It is EXACTLY one month until ISSE Long Beach !!!!    We adore this show for more reasons than are possible to list, but mostly because the education is killer.  If you are going to shows and not taking classes then your Hair Nerd Status is OFFICIALLY REVOKED.  It seems harsh I know, but we have to protect the sanctity of all things holy and Hair Nerdy.

Because we love you and know that not everyone creates a detailed spreadsheet months in advance, we have compiled a list of the classes/ stage presentations we will be attending.  When it comes to prepping for a show we are meticulous in all details and will make sure you are completely prepared over the following weeks.



From Conception to Realization- Steve Elias

Sunday, 01/27/2013 9:30AM -11:00AM , Room 204

Ready to shoot your NAHA collection but don’t know where to begin? Join Steve as he shows his step-by-step process on how to produce and maximize the exposure and longevity of your collection. Learn everything from model and crew selection, picking the right photographer, budgeting, post production and everything in between.



ARROJO goes to ISSE 2013- Nick Arrojo

Sunday, 01/27/2013 12:00PM -12:45PM , Room Center Stage

Starring Nick Arrojo and the ARROJO Artistic Team premiering a new ARROJO American Wave System, this is a rarefied closeup at the way world-class stylists invent tomorrow’s most desirable looks. This year, look for off-center shapes as we create a new wave of modern, multi-textured styles with juxtaposed scissor and razor cutting, combined with the new wave of American Wave.

source: LM Studios

Spring Summer Collection 2013- Sassoon Academy featuring Mark Hayes

Sunday, 01/27/2013 1:45PM – 2:45PM , Room Center Stage

Enjoy an exclusive insight into the inspirations and techniques behind the new Spring/Summer 2013 collection from the Sassoon Academy presented on stage by International Creative Director Mark Hayes and the Sassoon Academy Creative Team.

Mark Hayes


The Magic of Long Hair- Martin Parsons

Sunday, 01/27/2013 3:00PM – 3:45PM , Room Center Stage

A dramatic and fashion forward presentation featuring multiple looks created on stage that can be reproduced in the salon in minutes. Designed to inspire and motivate the attendees to increase and achieve new services in the salon.



RetroEvolution- Faatemah Ampey

Sunday, 01/27/2013 4:00PM – 5:30PM , Room 204

(****Rumor has it.. Janine Jarman might be making a special appearance on stage****)

This presentation is a celebration of classic silhouettes and styles inspired from the past. Hold on to your bobbi socks, this isn’t your mother’s updo! Imagine pink pompadours and swirls of pin curls with pastel hues. Learn how to translate retro styles into bridal and special occasion hair.


We saw this presentation at ISSE Midwest but it was so amazing we are going back for more!! Just don’t tell Faatemah… We don’t want to violate any legal orders she may be thinking of enforcing.. #StageFiveClinger





Platforms4Success- Mary Wilson

Monday, 01/28/2013 10:00AM -11:30AM , Room Hyatt Regency Ballroom C

Have you ever dreamed of becoming a famous platform artist? Not sure what it takes or how to get started? Join Mary Wilson for a dynamic interactive and informational introduction to stage artistry. For 20 plus years, Mary has worked with many leading industry companies and taught with great artists including; her husband Phillip Wilson, Sam Villa, Chris Baran, Nicholas French, Ruth Roche and many more. From the classroom to the big international stage, Mary knows what it takes to be successful and in this program you will learn how to develop your own personal creative style, communicate in dynamic ways with your audience and get started in this exciting field.



The Art of the Blow Dry-  Chad Clark and Robert Reed

Monday, 01/28/2013 12:00PM – 1:30PM , Room 103B

Join International Artistic Director, Chad Clark and ERGO Styling Tools in this stimulating experience for knowledge, dialogue, and technical ability to become a master of your finishing skills. The Art of the Blow Dry© will change how you maximize your tools and connect with guests. Your new technical approach, effective dialogue and understanding of design finishing dynamics will leave your guests wanting more and bringing in friends. Come for the education; soar with your new inspirations!

Everywhere we go our friends have been telling us about these new brushes they purchased from ERGO Styling Tools. After hearing Lupe Voss, suggest them to a stylist in the forums we knew we couldn’t wait any longer! Robert Reed e-mailed us and was kind enough to send us over a couple of sets to try (Can you say Christmas Miracle?) We can’t say enough incredible things about these brushes. Come to the class with us and let’s play hair, together!


New Illumina Color- P&G Salon Professionals

Monday, 01/28/2013 2:30PM – 3:15PM , Room Center Stage

Introducing New Illumina Color by Wella Professionals. More than a color – A wonder of light.



Tokyo Collection 2013- Lisa Yamasaki

Monday, 01/28/2013 3:30PM – 4:15PM , Room Center Stage

This two part presentation brings the hottest trend of hair fashion and the cool Tokyo Mode together with special guest Allen Edwards. Explore Lisa Yamasaki’s Creative Hair Art of “Deep Space”, the distant and enigmatic corners of space far beyond the boundaries of our Milky Way.



We met Lisa at the ISSE Midwest show and not only is she extremely talented but she is an absolute gem! Check out her intricate pieces and extravagant designs during this amazing stage presentation!



Worried about which hands on classes you should invest in? Interested in Competitions? Stressing over what to wear? Pour a cocktail and take a deep breath because we will be here to hold your hand each step of the way… Promise!


Looking for different classes? Check out the full education itinerary on the PBA site.  

Twitter: @ProBeautyAssoc   #ISSE2013

Facebook: PBA ISSE