ISSE Long Beach 2012

January 28 – January 30, 2012 │ Long Beach Convention Center │ Long Beach, California


What is ISSE?

The West Coast’s biggest and best beauty event! ISSE Long Beach is pretty much the kick off to the professional beauty show season.  Produced by the Professional Beauty Association (PBA), ISSE Long Beach has evolved beyond the traditional “hair show” and is a complete beauty event relating to hair, nails, cosmetics, esthetics, wellness, massage, and advanced education.

Every year ISSE Long Beach welcomes more than 40,000 beauty professionals from around the globe and is well known as the launching place for new beauty products and services and for its highly professional set-up and management. With a sold-out expo floor, more than 400 exhibiting international beauty brands, more than 250 educational classes, live stage performances from some of the industry’s top stars, and all new hair and nail competitions, ISSE Long Beach 2012 is the place for beauty professionals to stay current on the latest trends and expand their careers.


Why should I attend?

Because The Hair Nerds told you to go…. Oh, you need actual reasons?   Here are just a few…



The line up continues to be more impressive each year, but our favorite part is the price… You can’t beat FREE

Our dear friend, Steve Elias, will be teaching a class along side The Teals. (register for his hands-on class Blondes and Bombshells)

Don’t miss Nick Arrojo, The Sassoon Academy featuring Mark Hayes, Martin Parsons, Charlie Price, & Damien Carney on the main stage. Perhaps, you prefer a more intimate setting…

The NAHA Theater will feature NAHA winners and finalists, which are some of the industry’s biggest stars, showcasing their talents, reviewing what a NAHA win can do for one’s career, and how to create a successful entry. Presenters include Damien Carney, Tony Ricci, John Simpson (who we obsess over), Jake Thompson, Charlie Price, The Teals featuring Steve Elias, and many more.

The Hair Nerds are huge fans of the Business Education at the show because it is so vital to the industry but often overlooked.

The EstheticsAmerica & Wellness Pavilion featuring CIDESCO USA education is a spot we always hit.  Many of the largest esthetics brands, along with CIDESCO USA, offer advanced, hands-on training and certifications. 



My credit cards fear for their life the moment I land in Long Beach, CA.   The show floor is like Disney World for Stylists.

  • Need to pick up a new flat iron or curling iron?  No problem! 
  • Did Santa ignore your request for new shears on Christmas morning? Fear not.. there is a booth for that.  
  • Wishing you could predict the next Tike Trend and be the first salon to offer it to the paying masses? Just look around.. It is there.

Want to find out if your favorite company is going to be at ISSE?  Check this list and start processing that 2nd mortgage.



ISSE is pretty much the ULTIMATE place for Nerd Stalking.  Education rooms are always the best place to corner your favorite artist and chat with them while your girlfriends snap pictures to document the encounter.  

Follow our #NerdStalking  on twitter during the show to find out who we are visiting (harassing) at the show.  We would love to see your pictures, as well!!


4. Competition

The Hair Nerds LOVE competitions.  Have you check out our Competitions Page, yet? 

This year, students and licensed professionals are invited to show off their skills and win career prestige in the all new ISSE Long Beach Hairstyling Competitions. All competitors use mannequins for entries.

Categories include: Women’s Trend Cut, Color & Style; Long Hair Bridal; Fantasy-Inspired by Nature; Technical Creative; Technical Hair by Night; and, Fashion on Long Hair for Day and Evening. ISSE Long Beach will continue to feature nail competitions, held in partnership with NailPro magazine.

(For times, rules and to register.)


5. ISSE Long Beach Night Out Party

Sponsored by Ultimate Beauty Companies, the Night Out Party will be held Sunday, January 29, 2012 at Club Cohiba  and is open, free of charge, to all attendees and exhibitors.  You don’t have to tell us twice!

Club Cohiba is located at 110 E. Broadway, Long Beach.    Party begins at 8:00pm.


How do I register?

1. Book Online

2. Call 866.229.2386 (301.694.5243)

3. Fax the Ticket Purchase Form to: 301.694.5124

4. Mail Ticket Purchase Form to:

ISSE Long Beach c/o PBA
15825 N. 71st Street
Scottsdale, AZ 85254

5. Visit authorized Ticket Sellers

Cosmoprof/Beauty Systems Group West/Artistic

Armstrong McCall Professional Beauty Supply

PBA Members Receive Free Tickets!

  • PBA Salon/Spa section members receive 2 free 3-day expo tickets
  • PBA Licensed Professional/NCA members receive 1 free 3-day expo ticket

ISSE Long Beach is open to licensed salon/spa professionals, cosmetology students and instructors only. To maintain a professional atmosphere, attendees must present proof of license and a valid photo ID. For additional information on ISSE Long Beach and to purchase tickets, please visit .


Don’t be lame.. Buy your tickets today.  We don’t want to have to strip you of your Hair Nerd status!


ISSE Image Sources