While we are admitted #ProductWhores,  our one true love is education.  Let’s face it… if you never sought any advanced education, you would still be the same punk you were right out of cosmetology school.  With classes from the top stylists at your disposal, continued education is where all the cool kids hang out.   Before each show, we carefully plan out our days based solely around the classes we are super stoked to take.


Fear is the greatest obstacle in what defines a great artist from an average artist. It will make or break an individuals ability to succeed in life and their career. Courage does not mean you are without fear, it means you have learned how to manage it! The more informed you are, the less you have to be afraid of. Continuing education means you can be bold, fearless and make an impact in the world of beauty. ~Faatemah Ampey


Because we are awesome and love you,  we have done the leg work for you….  Classes we think will blow you away (or at the very least perfect your “blow out”).


ISSE Midwest 2012 will be held at the Donald E. Stephens Convention Center in Rosemont IL on November 4 – 5, 2012. Show Hours are:

Sunday, November 4th – 9:00am – 6:00pm

Monday, November 5th – 9:00am – 5:00pm



Ahead of the Trend with Mainentrance Artists

Sunday, 11/04/2012 12:00PM – 1:30PM , NAHA Stage

The main goal of this seminar is to provide strategies for following trends and creating added value by incorporating them into your business. While summarizing key elements of the current season, essential knowledge for any fashion or beauty professional, we will also take a look at the basic philosophy of trends, from their initial inspiration to their broader spread. Keeping your team ahead of the trends will not only build your reputation as industry leaders, but stimulate client interaction and creative growth.

The seminar will begin by presenting the upcoming fashion season, fully encompassing directions in apparel, color, accessories and beauty. MAINENTRANCE Creative Directors DJ Riggs and Berry Bachen will then introduce models they have cut, coloured and styled to reflect the trends presented, describing the techniques used to achieve each look. As a final section, the floor will be open for Q&A on anything from trends and inspiration, to photoshoots and continuing education.



Kris Sorbie: What is NAHA and how can I win?

Sunday, 11/04/2012 2:00PM – 3:30PM , NAHA Stage

Kris Sorbie two times winner of the MASTER Hair Stylist Award and, NAHA Judge shares the inside scoop. Spend 90 minutes with Kris to find out …

What wins NAHA, what doesn’t and WHY?

What will winning NAHA do for me?

What are the Secrets of NAHA winners?


erin to the right

Jasmine Gibbs, winner of Redken’s Road to NAHA, was mentored by Kris Sorbie for the 2012 North American Hairstyling Awards.  Jasmine was a finalist in two categories and won a NAHA in Texture.  It seems Kris Sorbie might know a thing or two about winning…


Jake Thompson: Behind the Mind’s Eye

Sunday, 11/04/2012 4:00PM – 5:30PM , NAHA Stage

How do creative geniuses access their ideas? Jake Thompson reviles the best time to gather ideas and how to open those doors in your mind to access those ideas! What to start thinking about to begin the process and creating a workflow for your photo sessions.



For our thoughts on this class, be sure and check out our full ISSE Long Beach recap.  Let’s just say we have been shamelessly stalking him since.  It is embarrassing really..




Charlie Price: Photoshoot 101

Monday, 11/05/2012 9:30AM -11:00AM , NAHA Stage

Monday, 11/05/2012 3:30PM – 5:00PM , NAHA Stage

In this program Charlie will cover tips on preparing for a photo shoot – how to get started and why to enter NAHA. He will take participants through the process in which he created his latest nominated work and demonstrate some of his award winning “greatest hits”.

Price:$35 PBA Member / $55 Non Member / 2 CE Hours



Shoot Your Work w/ Steve Elias & The Teals

Monday, 11/05/2012 1:30PM – 3:00PM , NAHA Stage

“How can you ever prove how great of a Hairdresser you are if you don’t SHOOT YOUR WORK?” Watch as Steve Elias and The TEALs discuss the process of shooting from a hairdresser’s perspective.

Talk about a group of people that know something about shooting your work.  The Hair Nerd’s Bestie and Biggest Supporter, Steve Elias, is the founder and editor of Tantalum Magazine.  Steve has been a finalist for more NAHA’s than we can remember and is our favorite Editorial Genius.


Not only will Steve be there, but so will O.G. Hair Nerds, Ryan and DeAnnalyn Teal.  This hair family is rounded out with Tuesday Teal, The Hair Nerd’s Official Photographer.   We would travel to Chicago from California just for this class.  Miss it and prepare yourself for a lifetime of regret…  (Okay maybe not a lifetime, but at the very least a weekend.)

ryan and deAnnalyn Teal on set


Hair Education


Trending With Texture- Faatemah Ampey

Sunday, 11/04/2012 10:00AM -11:40PM , Room 23

Monday, 11/05/2012 10:00AM -11:40AM , Room 22

Texture is on the horizon. Natural hair is trending for African American women and the world is more multicultural than ever. What an exciting time for hair stylist to explore new technique and innovation. This class with take the fear out of styling multicultural hair. Faatemah will demonstrate how to managing kinky curly, relaxed and Frizzy hair with ease. Proper tool selection and product information to help blow dry of style hair of all ethic types.

Price:$35 PBA Member / $55 Non Member / 2 CE Hours

Education Code for registration: 703

faatemah ampey and the hair nerds

Faatemah is possibly the most brilliant, entertaining and genuine person we have ever come across.  Whether your question is hair related or how to overcome  “mommy guilt”,  Faatemah has the answer.  Think of her as your stylish Hair Fairy Godmother.  She will have you rolling in the floor laughing and then slap you in the face with education.  #RealTalk


Lock & Loaded Presents 3D Sculpting: D.esign D.econstruct D.ress – Eli Mancha

Sunday, 11/04/2012 12:00PM – 1:30PM , Room 5

Join 2011 NAHA Hairstylist of the Year and Lock & Loaded’s artistic director Eli Mancha for this watch and learn demo in men’s trend cutting. 3D Sculpting provides stylists with the foundation and tools to execute the latest in men’s sculpting. 3D Sculpting is a simplified step by step system not based on trends, but more so on the basic shapes that serve all and any looks. It is the foundation to men’s sculpting.



Avant Garde Wigs Made Easy- Chad Seale

Sunday, 11/04/2012 4:00PM – 5:30PM , Room 6

Monday, 11/05/2012 10:00AM -11:30AM ,  Room 5

Take the mystery and expense out of Avant Garde wig making. Utilizing household items, Chad Seale will be creating an entire hair piece right before your eyes. Gone are the days of needing thousands of dollars to build an elaborate wig. Even the playing field and expand your repertoire of skills by adding fast and easy wig making to your tools. Help decide the final look and outcome before BABAK photographs a model live. Understand what works and what fails from a photographer’s perspective.



Chad majored in engineering before chasing his dream of hairdressing.  The wigs that he builds blow our minds.  We are super excited for this class because he swears anyone can build incredible pieces like this.  We are going to put his class to the test!


Trend Interpretation with MAINENTRANCE

Sunday, 11/04/2012 4:00PM – 5:30PM , Room 3

Discover the most current and relevant trends in beauty and fashion! This program focuses on transforming these directions into concrete, client appropriate styles. During the demonstration MAINENTRANCE Creative Directors DJ Riggs and Berry Bachen will combine technique and trend research to create actual, real-time concepts. Trend Interpretation will put you ahead of the curve and beyond the competition!



Business Education


How to Build a Healthy Salon- Paul DiGrigoli

Monday, 11/05/2012 2:00PM – 3:30PM , Room 11

In our business today, clients are expecting more value for less money. Does your salon continue to struggle to meet clients’ needs and demands? In this seminar, you’ll learn why culture is the key to a successful salon. By gaining a better understanding of your business, you can take away the pain and bring back the fun! How would your salon run if you had all of the tools you needed to make it work effectively? What would that day look like for you (or better yet, how would it make you feel)? By attending this seminar, decades will be compressed into days and you’ll take a quantum leap from where you are now to where you want to be. If you’re ready to upgrade your salon and crank up the engine of possibilities, this seminar is for you!


Incredible Salon Success- Larry Curtis

Monday, 11/05/2012 3:30PM – 5:00PM , Room Beacon

In this class you will learn:

The four personal missions for success

Why customer satisfaction is worthless

The true value of a customer

How to provide incredible customer service

How to be more successful

Make more money and have more fun!

Price:FREE to all 2012 Beacon Entrants / $25 for Non-Entrants

Education Code for registration: 208


We love Larry Curtis AND we love Beacon… put them together and you have magic.  This class is formatted after Larry’s amazing book, Incredible Salon Success.  You should probably buy it and then you can thank us for helping you discover his genius.

Business Education is one of the most needed and under utilized tools in our industry.  It doesn’t matter if you can cut the greatest bob in the world,  if you don’t have any clients to do it on.  Invest in your business along with your skills…


These are just a few of the incredible classes you will find at ISSE Midwest.  Stay tuned for up to date coverage as the show draws closer!  See you there!


For more information regarding the show or to purchase tickets contact PBAYou can find the full educational calendar here. Be sure and follow:


Twitter: @ProBeautyAssoc