Alright, Nerds!!!   We have been hounding the poor people at Sebastian begging for details about the What’s Next Awards and they are FINALLY here! We attended the live competition finale last year and now we are hooked!  Remember.. You can’t Win, if you don’t Enter so be sure and share your images with us.. we can’t wait to cheer you on!

 

Sebastian Professional’s What’s Next Awards (WNA) is NOT just another hairstyling competition. Sebastian is looking for new and established talent who dare to CREATE WHAT’S NEXT. Are you ready to showcase your talent and style for the big stage? Sebastian is giving you this once in a lifetime chance to take your career to the next level and compete live on stage at the Vibiana in Los Angeles.

1. Prizes:

PROFESSIONAL CATEGORY: One Grand Prize Winner will receive:

  • Opportunity to style backstage at New York Fashion Week with the Sebastian Design Team
  • Round-trip coach air transportation from originating city to New York City
  • Two nights stay at hotel in NYC
  • Sebastian-sponsored editorial photo-shoot with an industry-leading trade publication

 

NEW TALENT/STUDENT CATEGORY: One Grand Prize Winner will receive:

  • Cash prize of $1,000
  • Gift valued at $1,000
  • Sebastian-sponsored editorial photo-shoot with an industry-leading trade publication

 

2. How To Enter:

No purchase is necessary, and no entry fee, payment, or proof-of-purchase is required to participate in the contest. All participants must have a Facebook account to enter and/or vote.

  • Complete entry fields under Submit an Entry tab.
  • Upload photo (chest and above) of your hairstyle. Photo must not exceed 10 MB and must be in one of the following formats: .jpg, .jpeg, non-animated .gif, .png, or .bmp.
  • Spread the word on Facebook to your industry network and encourage your friends to vote for your entry.
  • Remember to get permission from your model and your photographer (if applicable). Download, print and get the Consent Form signed and have it ready in the event you are determined as a Finalist.

Dates to Remember

February 1 – Entry Submission and Voting closed.

February 21 – Semi Finalists will be selected and will appear in contest gallery.

March 14– Finalists will be announced on the Sebastian Professional Facebook page in the What’s Next Awards app.

April 27th – Grand Prize winners will be chosen by a panel of judges (industry-leading tastemakers, stylists and educators) at the live stage competition in Los Angeles.

 

 

3. Selection of Winners:

All eligible entries will be judged in relation to the following judging criteria:

Judging phases

  1. Qualifying Phase – 32 entries (16 from each category) will be selected as Semi-Finalists by Sebastian Education Managers to advance to Semi-Finals. NOTE: Entry with the most Facebook ‘Votes’ from each category automatically entered in the Qualifying Phase.
  2. Semi-Finals – Eight Finalists (4 from each category) will be selected by a panel of judges of industry-leading tastemakers, stylists and educators to compete in live finals in Los Angeles.
  3. Finals – Two winners (1 from each category) will be selected during the live competition in Los Angeles on April 27.

Judging Criteria
Semi-Finalists phase

  • 32% Suitability for promotional purposes, consistent with Sebastian’s overall brand equity and able to be used in advertising
  • 32% Visual appeal based on theme: Alter Ego Collection
  • 32%  Overall appeal
  • 4% Number of Facebook “Votes”

Finalist Phase

  • 30% Suitable for Promotion Purposes: Finished look is consistent with Sebastian brand equity and appropriate for advertising
  • 40% Style: Technical finish and consistency with Alter Ego Collection
  • 30% Overall Look: Complete look, make-up, and wardrobe are holistic

GRAND PRIZE LIVE STAGE COMPETITION –

  • 30% Suitable for Promotion Purposes: Finished look is consistent with Sebastian brand equity and appropriate for advertising
  • 40% Style: Technical finish & fits Evo Tech Collection
  • 30%: Overall Look: Complete Look, makeup, clothes and wardrobe

At the end of the public voting Period, all eligible votes received will be counted and recorded and account for 4% of each entrants final score. A panel of expert judges and Sebastian Brand Representatives (collectively, “Judges”) will select (8) stylist Finalists (4 professional and 4 new talent) to compete at the final event using the above judging criteria. Decisions of judges are final and binding on all matters relating to this Contest. Becoming a finalist is subject to validation and verification of eligibility and compliance with all terms and conditions set forth in the Official Rules.

We will see you at the live stage competition on April 27, 2014!!