The International Salon and Spa Expo presented by the Professional Beauty Association is one of our very favorite events each year and really kicks off “show season” for us.  Over the last 5 years, we have shared survival guides, packing guides, education lists… This year we wanted to put together something very simple for you because the very best parts of ISSE are often the connections you make not just the classes and sweet deals on products.

This year we want to encourage Nerds to really get out there and stalk your favorite #hairlebrities.  The industry is evolving and your favorite hairdressers from instagram are going to be on stages on the show floor. Meet and Greets are everywhere and all our forever favorites are on stage.

Get ready for #HairNerd paradise this weekend, friends!


Stage Shows

Main Stage Inspiration

Room: Center Stage

Sunday, January 29, 11:00 AM – 11:45 AM

Led by industry icon Nick Arrojo, this main-stage show promises a Sonic Boom of creative inspiration. Showing new trends like ‘square-lighting’ and ‘root-wrapping,’ as well as ARROJO’s signature razor cuts, a spectacular runway show reveals a new collection from NYC’s hottest hairdressing brand.


Behind the Lens with Editorial Experts

Room: NAHA Stage

Sunday, January 29, 2017: 11:00 AM – 11:45 AM

Behind the Lens with Editorial Experts | Using Photo Collections to Build Your Career: Creating a great image or collection is not as simple as getting behind the camera and pressing the shutter. It takes a team of creative minds working in concert to serve a single vision. In “Behind The Lens” our panel of experts will share their tips and tricks to producing winning photographs and how to use them to promote your personal brand and your business. Hosted by Larry Curtis, attendees will hear from an array of panelists including Aubrey Loots, Dallan Flint, Daniel Amezuca and Sherri Curtis.

Sassoon Academy presents their latest collection: POETICA

Room: Center Stage

Sunday, January 29, 2017: 2:00 PM – 3:00 PM

PBA Member $50 | Non-Member $60*

Led by Mark Hayes, Sassoon International Creative and US Regional Creative Directors Traci Sakosits and Richie Riviera, the Sassoon Academy team will showcase looks from their latest Academy collection, POETICA.  Attendees will be riveted by the latest collection, which Hayes describes as “a futuristic bricolage, a space-age arcadia of ethereal beauty, inspired by fashion’s many visions of the future to create a stylishly ambient hair landscape.”

The Sassoon Academy continues to challenge, inspire and excite, fusing precision technique with human individuality to create cuts and colors that unite modernist purity with creative experimentation.

To register for this class, please START HERE!

EDU Code: 101

A Dangerous Liaison; “Secrets” 2017 Collection Release

Room: NAHA Stage

Sunday, January 29, 2017: 2:00 PM – 2:45 PM

Join Christopher Dove and John Simpson of CoCre8 Education for their 2017 “SECRETS” collection release.  An inspirational collection that will not only excite and motivate, “SECRETS” demonstrates modern styles, electrifying color palettes, and energetic finishes working in synergistic harmony. When you engage with CoCre8, you will experience “classic with a twist” education methods designed to be used IN the real world, FOR the real world. CoCre8 provides the METHODS, you Cre8 the LOOKS.  Sit back, be “edu-tained” and chill with this CoCre8 live model presentation.


Tabatha Coffey & Chrystofer Benson Present “Diametric” | A Study of Contrast & Harmony

Room: Center Stage

Monday, January 30, 2017: 12:00 PM – 12:45 PM

Tabatha Coffey and Chrystofer Benson come together once again to unveil their newest collection at ISSE 2017 on Center Stage! Come see the Reality Star and the NAHA Star together as one creative force inspiring the industry they love so much. Chrystofer and Tabatha are only making ONE appearance together…


Runway Renaissance

Room: Center Stage

Monday, January 30, 2017: 1:45 PM – 2:30 PM

Up-dos are back! Join Charlie Price as he shares how to make an up-do modern and make money doing it. He will interpret runway trends and put them in a salon context sharing his views on the contemporary and timeless value of fine hairdressing. He is quick, funny and full of practical tips for any hairstylist to use over the course of their career.



#GirlBoss Panel

Room: 204

Saturday, January 28, 2017: 2:00 PM – 3:30 PM

Being a #girlboss may be more common these days, but presents a unique set of challenges! Join award-winning entrepreneur Maxine of Vanity Girl Hollywood and her #girlboss guests as we explore some of the issues facing female entrepreneurs today. Do you have to act “masculine” to be taken seriously? Does crying making you “weak”? Panelist lineup includes Amanda Jacobelis, CEO of Makeup Mandy and LashX; Joan Dakeeni, COO of and more to be announced.


American Salon Social: Getting It Right on Instagram

Room: 204

Monday, January 30, 2017: 2:00 PM – 3:30 PM

Join American Salon’s Gordon Miller (@gordnm) and our group of Instagram rock star panelists for a lively conversation centered on making the most of your professional presence on Instagram. Hear directly from salon professionals who successfully make the most of Instagram to grow their careers and businesses. Panelists include Nina Kovner (@passionsquared), Ricardo Santiago (@stylistricardosantiago) and Glam Iris (@glamiris). Follow @gordnm for updates and additional panelist announcements.




Hairbrained Teach In

Room: NAHA Stage

Sunday, January 29, 2017: 5:30 PM – 7:00 PM

Hairbrained hosts Teach In @ISSE Long Beach CA. Show. NAHA Stage.

Teach In @ISSE is a 90 minute Master Jam featuring a stellar lineup.

Featuring a stellar lineup of educators including:

DJ Muldoon, Traci Sakosits, Charlie Price, Lupe Voss, Frank Rizzieri, Simon Miller, Josh Lamonaca, John Mosley AKA @popularnobody, Jenny Strebe AKA @theconfessionsofahairstylist, Naeemah Lafond, Mark Hayes, Mainentrance Artists (DJ Riggs & Berry Bachen)

Tickets $55 

Followed by an Open Bar, Meet Up generously sponsored by Bellus Academy/Beauty Changes Lives.