Marketing Tool: Salon Vibes Video
Just one reel and three big targets. "When you think about social media and marketing, consider how you can hit three targets with one post. When I made this video I was considering who I wanted it to speak to and how I wanted it to make them feel...and I actually covered salon owners, future staff and potential clients all in one!" explains Anna Peters, Sam Villa ArTeam Member and owner of re:TREAT Color + Hair Design and Studio @annas_hair_retreat. She created a video that made others feel something about her salon.
Salon Owners: Peters' text on the post spoke to other salon owners. "I love how we have connected in our community and how we have been there as a support system for one another. Salon owners understand other owners and know the blood sweat and tears we each pour into our businesses and teams. It's so important for us to pause and feel proud of what we have created," says Peters. "It can feel very lonely when you're a sole owner of a salon, so I want to connect with other owners as much as possible."
Future Stylists: Another goal was to connect with future stylists so they could understand the vibe of the salon to see if it would be a good place for them to work. "Attracting good talent is a challenge, I want to share how special our salon is so we can in turn attract likeminded stylists to work here," she adds.
Future Clients: Connecting with future clients to offer a taste of what they can expect when walking through the door is a great way to get them excited to book an appointment. "After watching the video, things appear more familiar and that helps to create a feeling of ease during the first appointment," adds Peters.
The Video: It's all in the details, focus on what makes the salon special and different. What are the truly unique aspects that everyone loves? The lighting, floral arrangements, comfortable shampoo chairs, cozy sitting nooks? The overall sense showcasing all attributes can be captured in a reel that makes others feel the love behind each feature and want to connect with it. A salon vibe video is a great way to share a brand, highlight unique aspects of a business and give a little glimpse of what an atmosphere is like, which makes it a brilliant marketing tool – one post, hitting multiple target markets.
Book an in-salon class (hands on and demos) and/or learn more about where Peters will be teaching in here.
Shared via: Glow Communications / squinn.glow@me.com
