


Allison Moncheck
Allison Moncheck is a rising star and part of the new wave of educators shaping our industry.

Matt Swinney
Multi-award-winning, Matt Swinney (@matt.swinney) is a seasoned educator and salon owner. His accolades include BTC #ONESHOT Hair Awards 2017 Avant-Garde Shot, 2019 Avant-Garde Collection North America, 2022 Hot Shot Collab and four NAHA wins. While Matt is a Minneapolis-based stylist, he travels globally to teach cutting, coloring and editorial styling techniques to industry professionals. Matt was immersed in the industry at a young age with two stylist parents, he went on to hone his skills at the Aveda Institute. He opened Evolution Salon in 2002 with Mike Dahl which launched his career to a whole new level.

Belinda Mills
Bel Mills is a renowned colourist, educator, influencer and salon owner with a career spanning over 25 years.



Stalkers Guide to HBA 2025
Stalking your favorite hair heroes is an art and takes preparation. Let’s break down the WHY and HOW of maximizing face time with industry icons at Hairbrained Awards 2025.

2025 Plan of Hair Nerd Action
At the start of every year, we like to sit down and figure out our “must-do” activities that will help us stay inspired, keep our skills sharp, and connect with our industry community. The easiest way for us to pick and choose is to break things down into 3 categories: education, inspiration and stalking.










