Wella Announces Jesica Mesa as PROject The Now Winner!
Meet Jesica Mesa, the visionary behind JEM HAIR, a CT hair salon that stands as a testament to her extraordinary talent and unwavering commitment to hairstyling. Jesica's remarkable journey recently reached a pinnacle as she claimed the Grand Prize in Wella Professionals' #PROjectTheNow challenge, showcasing her exceptional skills and creative prowess.
Inspiration Behind the Color Blocking Technique
Jesica's winning entry in the #PROjectTheNow challenge was a striking color blocking technique that captivated the judges. We asked about her inspiration behind this trend-setting approach, Jesica explained, "The color blocking technique I created for the Project The Now Challenge is one that I truly love to service. It's a mixture of a money piece combined with a full face frame of the front and back hairline. I use this technique with most of my clients. We consult on how bold or subtle they wish to customize it, and because of that, the color blocking technique is gaining its popularity. A full head transformation is not always necessary; you just need proper placement in visible areas. The world is also busier than ever, so looks that need less maintenance and upkeep will continue to trend!"
Influencing Stylists Worldwide
As Jesica's winning look is set to become a unique Wella-branded technique taught globally, she reflects on the impact of her work on stylists worldwide: "It's an honor to have my winning look become a Wella-branded technique! Especially with it taught globally! Influencing other stylists worldwide is an inexplainable feeling. I reflect back on my journey and how I have and continue to look up to so many other stylists and their success! They give me the power to push myself harder, to believe in myself, that one's hard work can and will also get recognized one day! I think of my grandfather in particular, who was once a hairstylist as my main force to get up each and every day to conquer a goal within my life! So with this being said, my advice would be to think of someone who truly impacts your heart and your 'why' as you create your work because it will reflect in the outcome of your creation!"
Her remarkable achievement includes:
$2,500 to Upgrade Her Salon: Jesica now has the opportunity to take her salon, JEM HAIR, to the next level, offering clients an even more exceptional experience.
Education Credit Valued at $2,500: Continuous learning and growth are at the core of Jesica's philosophy. With this education credit, she can further elevate her skills and stay at the forefront of the industry.
$250 Wellastore Shopping Spree: Jesica can explore a wide range of Wella products to enhance her creative capabilities.
A Unique Wella-Branded Technique: Jesica's winning look will be taught to Global Wella stylists, solidifying her place as an industry influencer.
Jesica Mesa's journey from a young cosmetology student to a successful salon owner and the winner of #PROjectTheNow is an inspiration to all aspiring hairstylists. Her story reminds us that with dedication, passion, and a commitment to excellence, anything is possible in the world of hairstyling. Jesica's future is undoubtedly bright, and she continues to set new standards for the industry.
