Step Into Leadership Excellence: Why the Salon Leaders Experience by PBA is a Must-Attend Event
Great salons don’t happen by accident—they’re built by leaders with vision, passion, and a commitment to constant evolution. Whether you’re a salon owner, manager, or part of a leadership team, the Salon Leaders Experience, hosted by the Professional Beauty Association (PBA), is the event that will give you the tools to elevate your business to its fullest potential.
Taking place February 16–17, 2025, at the chic Hyatt Regency Austin in Texas, this intimate two-day event is crafted for those who want to inspire their teams, grow their businesses, and shape the future of our industry. It’s more than a conference—it’s your moment to step into your leadership potential and connect with others who share your dedication to the craft. Here's why you can't afford to miss it.
Every leader knows the value of a great perspective, and the keynote speakers at this year’s Salon Leaders Experience bring exactly that.
Brant Menswar will delve into the concept of an unbreakable culture. In his talk, “Transforming Your Business from the Inside Out,” Brant will challenge you to identify your salon’s non-negotiables—the core values that define your success. His energetic and thought-provoking approach promises to leave you feeling inspired to lead with authenticity and vision.
Kristina Marsh will guide attendees through Salon Brand Camp, a four-step journey into creating a standout salon brand. With two decades of experience in marketing and branding, Kristina’s session is all about clarity and creativity, giving you actionable strategies to elevate how clients see and experience your business.
Sessions That Speak to Your Needs
The Salon Leaders Experience isn’t just about inspiration; it’s also about practical, real-world education. Across the two days, you’ll find workshops and panels that tackle the challenges and opportunities of salon leadership. Learn about attracting and retaining top talent, building financial resilience, and fostering employee recognition. Every session is designed with you in mind, giving you tools to lead your team and grow your business.
A Taste of Austin—And a Little Self-Care
Leadership can be demanding, which is why the Salon Leaders Experience also includes moments to recharge. Connect with your fellow attendees over great food and music during the Taste of Austin Rotating Reception, where you’ll sample local culinary delights while sharing ideas with salon pros who get it.
Kick off Monday with a refreshing Wellness Walk around Austin’s Lady Bird Lake—an inspiring way to start the day. And when you need a moment to yourself, the Relax and Reboot Anytime Lounge offers a cozy space to unwind.
The Details
When: February 16–17, 2025
Where: Hyatt Regency Austin, Texas
Cost: $695 for PBA members; $995 for non-members (includes PBA membership and ticket)
Group Discount: Register four or more team members, and every fourth registration is 50% off.
Pro Tip: Plan to stay at the event’s host hotel to take full advantage of the experience. PBA has secured a special rate of $276 per night for attendees, but you’ll want to book early.
Why This Matters
As salon owners and leaders, we often spend so much time serving others—clients, staff, the community—that we forget to invest in ourselves. The Salon Leaders Experience is a chance to do just that. It’s not just about becoming a better manager or business owner; it’s about stepping into your role as a visionary leader who can inspire a team, build a brand, and create something truly extraordinary.
So why not take the leap? Head to Austin, soak up the knowledge, and return to your salon ready to take it to the next level.
How to Register
Ready to reserve your spot? Visit probeauty.org to secure your place at the Salon Leaders Experience. With its combination of education, networking, and a little Texan charm, this event could be exactly what you—and your salon—need to thrive in 2025 and beyond.
