Antoinette Beenders - Hairbrained Awards
Stepping onto the global stage of beauty and creativity, the upcoming Hairbrained Awards on March 3rd in New York City promises an electrifying showcase of talent and innovation within the professional beauty industry. We had the privilege of interviewing Antoinette Beenders, Aveda's Senior Vice President of Professional Global Artistry, and a past winner and nominee for this year's awards, to gain exclusive insights into this prestigious event. Antoinette's unparalleled expertise and remarkable journey in the world of beauty make her the perfect guide to unveil the anticipation, excitement, and sheer brilliance that artists from around the world are set to bring to the Hairbrained Awards, as they converge to celebrate artistic excellence and redefine the standards of beauty on a global scale.
The Hairbrained Awards, a video-based industry awards show, has become a beacon for creative minds seeking recognition on an international platform. Antoinette Beenders' dual role as a nominee and Global brand ambassador at Aveda has made her a cornerstone in this captivating narrative. Her vision, combined with the essence of the Hairbrained Awards, promises an unforgettable evening where artistry, innovation, and environmental consciousness converge to redefine beauty. Join us in this exclusive Q&A as we unravel the magic behind the Hairbrained Awards and discover how Antoinette continues to inspire and captivate artists worldwide while being a nominee herself.
Could you share a memorable moment or highlight from your journey with the Hairbrained Awards that has stayed with you over the years?
Wow, too many to mention! Numerous highlights stand out, but winning Creative Video and Color Video of the Year was particularly memorable. My favorite aspect is the unity and support within the hair community on award night. The genuine admiration for nominees and global participation of artists makes the event truly special.
In your opinion, what are the key qualities that set a Hairbrained Awards submission apart and make it stand out to the judging panel?
My take is to not only showcase exceptional craftmanship but also explore a unique perspective in the video. The beautiful thing about entering the Hairbrained awards is that there are not many rules, so you have ample room to really push your creativity both in hair and film.
What role do you see Hairbrained and similar platforms playing in the future of the beauty and hairstyling industry?
Online platforms are increasingly the primary for education, inspiration and recognition. Looking ahead, I hope these platforms embrace cutting-edge technology to enhance industry engagement and enjoyment.
What are your thoughts on the impact of social media and digital platforms in shaping the careers of today's hairdressers and artists?
I am happy that, as artists, we now have a platform to connect with a global community of fellow creators to showcase our craftsmanship and creativity. Nevertheless, it’s crucial to remember that the authenticity of our industry is built on the foundation of true craftsmanship, not merely the number of followers.
How can people find out more about you?
@antoinettebeenders @avedaartists
Join us in celebrating the artistry of hairstyling at Hairbrained, where creativity knows no bounds. To learn more, visit www.hairbrained.me and become a part of the #crafthairdresser community.
